Inspired by Lady Gaga, what will the future of makeup brand?

Lady Gaga's makeup brand, Haus Laboratories, has officially launched, drawing not only a frenzy of consumers, but also the attention of makeup brand merchants.

The first series of the makeup brand Haus Laboratories includes eye makeup, lip makeup, and powder blusher, and also comes with a three-piece set box ,The products of this brand all use high-quality materials as ingredients, whereas the price is very affordable in the market.

Lady Gaga is another celebrity to venture into the makeup industry, following Rihanna, Kylie, and the Korean makeup artist Pony. These celebrities' makeup products rely not only on their personal fame and charm, but more importantly, on their insight into fashion.

Celebrities are consumers themselves, They have a keen sense of and observation on trends, aesthetics, and even the market. Therefore, their makeup products play a certain leading role in the development of the beauty and makeup industry.

In fact, their individual influence on their fan base serves as a force that leads fashion.

So that, what insights can industry insiders gain from Lady Gaga's makeup brand this time?

1. Bold colors are also in great demand.

As can be seen from Lady Gaga's poster, some of the colors from Haus Laboratories are relatively bold, and just the dazzling eye shadow alone is unforgettable.

This bold hue now represents a significant market demand that cannot be overlooked. Young consumers, whether they are pursuing individuality or engaging in various activities, can make themselves stand out with this bold hue. On their dressing tables, they not only need everyday makeup, but also avant-garde, vibrant makeup for special occasions.

Lady Gaga understands this principle well. Of course, the color palette of her makeup brand still primarily consists of everyday shades, while bolder and more vibrant colors are prominently displayed and promoted.

Lady Gaga herself also said, "Whether you are beautiful or not usually depends on the eyes of the observer. For Haus Laboratories, beauty depends on how you see yourself." This indicates that Haus Laboratories is a makeup brand that places great emphasis on consumer individuality.

2. Lip gloss and lip liner will also be hot-selling

Among the currently released products by Haus Laboratories, its lip gloss and lipliner are the most popular. Lady Gaga's decision not to use lipstick to create her lip color is actually intentional.

For Haus Laboratories, convenience and practicality are its hallmark, which also aligns with Lady Gaga's ever-changing looks. With Haus Laboratories' products, consumers can use the lip gloss as powder blusher or use the eye shadow as lipstick.

3. Will the combination of celebrities and makeup be the development path for brand new brands in the future?

It seems that celebrities entering the makeup industry has become particularly popular in recent years, with well-known china domestic figures like Fan Bingbing leading the way. Generally speaking, such celebrity-endorsed makeup brands, leveraging the personal fame and charm of the celebrities, can easily penetrate the market and become cutting-edge brands.

So, will the cutting-edge makeup brands solely rely on celebrities?

The answer is definitely no. Celebrity-endorsed makeup brands primarily cater to their fans, and they need time to prove themselves as more widely accessible brands. Therefore, emerging small and medium makeup brands should not be discouraged by the entrance of celebrities into the market, but should do their utmost to highlight their professionalism. As a well-behaved makeup brand, in fact, it has more opportunities than celebrity brands.

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